Clothes circularity not only depends on us, but also on you and how you care for them.
If you take care of your clothes, you can extend their useful life and we will be able to reuse them to make new garments.
Follow the washing instructions on the care labels
Read the instructions on the garment’s label to learn how to wash it and take care of it. This label also includes relevant information regarding the washing and drying temperature, dry washing, and ironing.
Following these recommendations is crucial to extend the life of your garments so that they can be reused afterwards.
The general recommendation is to wash your garments as little as possible. In case you need to do it, you should wash them by hand or in cold water.
Wear your clothes more than once
The easiest way to reduce the impact of clothes on the planet is probably the easiest (and most comfortable) of all of them. Wearing your clothes more than once before throwing them into the laundry basket is the first step in improving your laundry habits.
Aerate your clothes by hanging them in ventilated places and wear them a few more times.
Do not wash your trousers every week if it is not necessary and help the planet by saving energy. Such a small gesture can have a very positive impact.
Wash your clothes in cold water
Always try to wash your clothes in cold water. When using hot water, we contaminate the water more and we also waste energy. This is because cleaning products release more chemicals when dissolved in water at high temperatures.
Moreover, washing clothes at a temperature below 30 degrees may help to keep their colors, brightness, and prints, since hot water can shrink your garments and fade them.
Wash your stained clothes by hand
Avoid using washing machines to wash stained clothes. If the stain is a specific small spot on the garment and the rest of it is in good condition, hand-washing the stain will help you avoid unnecessary use of the washing machine and wasting energy.
Use ecological detergents
There are many brands with ecological and more sustainable detergents. Try to use these marks to avoid further contamination every time you wash.
Reduce the use of the dryer
To get clothes dried faster, dryers consume a lot more energy than washing machines. Moreover, the use of dryers does not contribute to extending the life of the fabrics of your garments, since they shorten the fiber of the fabrics causing them to shrink in many cases.
Therefore, the most sustainable option you have is to hang clothes directly under the sun. The combination of sun and wind may dry your clothes in an efficient, economical, and sustainable way.
Reduce the use of the iron
Like dryers, irons also require a lot of energy to generate heat. The most natural option to avoid ironing your clothes is to hang them very carefully, spreading the garments well to avoid wrinkles and pegging them from the folds to avoid marks
FAQ Cotton Fabrics
Can I use bleach to wash my cotton clothes?
The use of bleach for cotton products is not recommended. Bleaching agents will fade the natural colour of cotton and weaken the fibre.
Is organic or recycled cotton a long-lasting fabric?
Organic and recycled cotton are not as exposed to aggressive chemicals that weaken the fibre as commercially grown cotton. This means that, if you follow the recommendations, your clothes made of organic and recycled cotton may last for many years and be recycled and reused to design new products.
Do I have to be especially careful when washing organic or recycled cotton?
There is no need for you to be especially careful when washing your clothes made of organic or recycled cotton. These are the general recommendations to keep your clothes in good condition: do not wash your cotton clothes at a temperature over 30 degrees as it may cause shrinkage of more than 4% of the fabric; do not use chemicals and harmful products to wash them; reduce ironing to protect the fabric, and avoid the use of dryers whenever possible or use the cycle with no added heat.